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Marketing Essentials

February 16, 2023 @ 5:00 pm - 7:00 pm


About to start or just started a business and need some friendly expert guidance?
Starting a business can be overwhelming as there’s so much to think about and challenges to navigate. That is why Burnley Council has brought together three great minds in business to help you to get where you need to be. This free, monthly three-part series
will help set you on the path to success – then the rest is up to you.
The sessions will be at Padiham Town Hall.

Session 2. Marketing Essentials

How to make your marketing work for you.

When every penny counts looking at how you are marketing to attract and keep customers will not only save you money but also time. Anne will show you different ways of getting inside your customers’ minds and the impact it can have on sales.

• Understanding how to market your business so you attract the right customer for you

• Which social media channels should you be using and how to plan your content

• Planning your weekly/monthly marketing to save time

• How to involve customers in your business to help you get more customers like them

Book now or email msarveswaran@burnley.gov.uk


This course is run by Anne Williamson from Customer Love

Anne has over 25 years’ experience in marketing (and CIM Professional Diploma in Marketing) and for 11 years was the Marketing
Manager at a mail order company taking the business from less than £1million to £4.8million
turnover – nearly 50% sales were online. She has worked with a wide range of start-up and established companies from creatives, funerals, through to engineers and estate agents. This talk will be interactive, and Anne is a huge believer in talking plain English,
so, no confusing terminology.


February 16, 2023
5:00 pm - 7:00 pm
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Anne Williamson


Padiham Town Hall
Burnley Road
Padiham, United Kingdom
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